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Entries in father's role (1)

Monday
May142012

VW Polo advert stresses the role of fathers

The new VW Polo advert seems to be hitting the spot with dads. 

It shows a father playing a key part in his daughter's life, from the journey home from hospital, sheltering the baby from the rain, through a series of key moments as she grows up.

The soundtrack ("Whispers & Stories" by Sniffy Dog) adds to the emotional impact, and the product doesn't show until the final scene, where he gives her the keys to a shiny new car.

Try closing your eyes for the last few seconds, and imagine that the benefits of involved fathers are being promoted to a national TV and cinema audience by a public spirited and benevolent car manufacturer!